What is SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

To promote a website and increase its visibility in the search engine result pages, a tool is required that will best help work out this. The concept relies on the use of key words that are optimized to achieve a higher ranking. This is known as search engine marketing.

Why search engine marketing?

Over 90% of internet users rely on Ad words, ads on, yahoo/Bing, YouTube and other Google networks to search for information. The benefit is clear as the use of search engine marketing will enable access to large number of opportunities as well as enlarging the market segment.
It is the cheapest and most convenient way of advertising as you will only pay for the clicks of the ads.

It is a form of internet marketing and if you want to promote your products and services, well this is the best way to go about. The search engine marketing helps in providing the information that people are looking for much faster.

Everything has gone digital and everyone would want to acquire the information about a product or a service just by a click without struggling and straining. On the other hand, the owners of the products and services have to market them strategically to incorporate the 4PS of marketing i.e. product, price, promotion and place.

We are living in the competition world and so everyone wants his/her services and products dominate. How will people know what you are offering in the market if you don’t make it known?

How does search engine marketing work?

Search engine marketing incorporates the use of search engine optimization that focuses on the site’s content to improve its visibility and ranking and the use of pay per click (PPC) to promote the site through paid advertisements. The major players in the search engine marketing include the Google Adwords and Yahoo/Bing.

The concept makes use of key word management and phrases that will be easier to search when people are looking for information on the internet. The search engine uses the software (spiders or bots) that crawl the web and index its content in a way that will provide relevant information when a user searches. The key words are selected carefully to represent the ideal combination of relevance, competitive advantage and potential opportunity.

Benefits of search engine marketing

· Increased market segment: with increased visibility of your site, you will receive the targeted traffic to your site every hour of the day. Use of SEM will place your products and services to a higher ranking turning prospects into customers

· Cost effective and efficiency: SEM is the most cost effective way of advertising since you will only pay for the click of the ads. It is also efficient in a way as implementation takes a short time and the traffic flow to your site is every hour

· Product credibility and trustworthy: when your site is ranked high, the product or service gains credibility and trustworthy among the searchers and this will in return increase the sales

· Global marketing: an international business with overseas prospects can operate well with SEM as internet has no geographical boundary.

The search engine marketing is all you need for your website to be known.